Young artists tend to want to spend money on a PR rep because they want to feel professional, and professionals have PR reps.
So they hire a rep for a thousand dollars a month for a few months.
After the few months is over and there’s been two blog features the artist can now join the club of ‘artists with a PR horror story’.
Every artist you’ve ever heard of is in that club.
Artists are so eager to hire PR that it doesn’t occur to them to ask what their money is buying them.
What work, strategy and results does a thousand dollars a month unlock? Is the rep being paid to try or being paid for results? As most PR companies/reps are being paid to try, it would be worth seeking out a handful of acts kinda like you who they’ve worked with in the past.
The bigger the act the less a thousand or a few thousand dollars a month matters, but even still why not be clear about what you’re paying for?
PR agents: consider changing your pricing structure from a retainer system where you get paid to try, to a results system where you get paid a premium when you come through.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com