I always forget to get ice until a half hour before the party.
Luckily there’s a grocery store nearby so I hop in my car and drive the speed limit as fast as I can to the store. It’s not about getting a ten pound bag of frozen water it’s about having ice for the drinks so the guests are happy and we have a wonderful time.
There’s a LOT riding on the ice.
So how much is a bag of party ice? $1.99
Are you serious??? I would happily pay $20 or $40 to save me from the embarrassment of NOT having ice.
So two things…
-If I have ice, no one notices. If I don’t have ice everyone notices.
-The price of ice is a great deal…But the ice people don’t realize what they’re selling. It’s way more than ice.
Ok one more…
-Because it’s such a bargain I will keep buying.
What are you selling?
What are you REALLY selling?
Is it a good deal? i.e. is it worth more to the consumer than what the consumer paid?
