I was out getting coffee with an old friend of mine last week and we came upon something worth passing along…
No artist we’ve ever talked to has been pleasantly surprised by their publicist.
There are nightmare horror stories about publicists, some “they were ok” stories about publicists, some “they’re really nice to work with” stories, and the less than impressive list goes on.
But in years of my own experience and also talking with countless other artists, a publicist has never delivered the wow-factor.
There never seems to be an over-delivery of positive results from the ever important publicist.
Which, if you are a publicist, you should be excited about recognizing this gaping hole in the market and be unwavering in filling it.
Everyone will love you and you will never ever have a shortage of clients and money.
p.s. It’s not to say that there aren’t great publicists who over deliver…it’s just I have never heard any of those stories.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com