Your audience is looking for a reason to call you show worth while…Because they value and take pride in their own time and what they spend it on.
They want to walk away thinking, believing (even if they have to stretch the truth a liiiiiitle bit) it was their time well spent.
What’s more, your audience is looking for something they can tell their friends that make their friends wish they had spent their time as wisely as your fan.
You may or may not think parts of the audience is giving you the benefit of the doubt, and you might be right in thinking not everyone is with you.
But everyone longs for “time well spent”. It validates peoples’ thoughts, decisions and value system. Time well spent says “you were right”.
And we all love being right.
You have the power to cause people to be right.
That’s powerful.
p.s. I put out a free eBook last year about people who like vs. love your band…it’s along similar lines as this post. You can read for free here, or right click and save as a PDF.
And feel free to pass it around.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com