It’s amazing how hard you have to stress your point, how many times you must share your message, how consistent you must live your story in order for people to even start picking up on it.
For the common person to think Lady GaGa is weird and artsy, she had to be weird and artsy a million times.
For Bono to have the flippant title of a do-gooder political activist, he had to actively to a lot of good and meet with lots of politicians.
For Steven Tyler and Joe Perry to ever start becoming known as the toxic twins, they had to do a lot of drugs and get it a lot of fights.
You rarely, if ever, become known for something you did once, an isolated expression.
Your only hope to become known as anything specific requires a long term message, always consistent, paired with action, genuine to the artist, with the clincher being found in the music.
If you don’t feel like you’re beating your message like a dead horse, you haven’t displayed it enough yet.
We want to know the thing you’re all about. But we’re dumb. You need to tell us (usually by not actually telling us) over and over and over and over.
p.s. Yes, first things first, in order to push a message you have to have a message. Yes, it will be helpful to know what your message is in order to push it. Yes, even if you don’t know what your message is, you’re already pushing it, just not as effectively.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com