The treasure is more fun when it’s lost.
Found treasure becomes normal treasure and eventually we forget it’s treasure at all.
Found treasure is on display somewhere and anyone can buy a ticket to go see it.
Found treasure has completed its tale. It has a bookend to its story, an end to its lost-ness.
But lost treasure? Lost treasure incites adventure and risk and living on the edge and the attractive uneasiness of the unknown.
Chances are you got into the thing you’re working on because you liked the fun of lost treasure more than any promise of finding it.
