When the game is broadcast on TV sometimes they have the cheering fans up in the mix and sometimes the cheering fans are low in the mix.
The excitement is already there…just sitting there waiting for someone to do something with it, for someone to turn it up.
No one has to do anything differently except turn up what’s already there.
For most of us who have been doing our thing for a while it’s not about creating excitement as much as simply turning up what’s already there.
