Parents with young and school aged kids are doing lots of laundry. So when the laundry detergent company is picking a song for their detergent commercial, they want a song that is going to catch the parents’ attention.
When were the parents born? What music was popular when they were in middle and high school? Is the messaging of the commercial energetic or emotional or dutiful or playful?
If a song on a commercial catches your ear, chances are it was meant to.
