When we ask that question out of frustration and complaining it usually means ‘why isn’t the market or industry noticing what I’m doing and redirecting its path toward me’.
We want to keep doing what we’ve always been doing but have more people pay attention. We want a miracle.
However when we ask that question out of curiosity we usually start finding tweaks and shifts that we can make ourselves in order to make it more likely that our offerings will intersect with the desired market.
