I was up in Chicago a few weeks ago and had a day off. What to do, what to do…Cubs game.
I haven’t been a baseball fan for a long time, but I know Wrigley Field is big deal and I want to be a part of big deals.
The first step in this process was getting to and on the train. Actually, the first step was getting a late afternoon espresso shot…I was doggin it.
We find the closest train station. It turns out we weren’t the only ones going to the Cubs game. The lines to get the train passes which would, in turn, let you through the turnstiles and onto the train, were a million people long. We needed the passes to get on the train.
So we hop in at the end of the giant line and find out the passes would be $3 each.
As were whining and complaining about how long we were going to have to wait in line, a dude over by the turnstiles gets our attention.
“Come on come on, how many in your group? $2 each $2 each, come on hurry, you don’t need to wait in line like everyone else, I’ve got what you need right here”
He was offering us $2 tickets NOW…very good and beneficial things: a cheaper ticket and a huge savings of time.
But I/we were skeptical. How did he get these cheaper tickets? If we get out of line to buy his and his are bogus, we have to go back to the end of the line. Are his tickets legit? Can I trust this stranger? He seems to know what he’s doing, but wait a second, I have no idea what I’m doing, is he taking advantage of me in some way?
We hemmed and hawed with one another for a long long long time (while not really moving in line)…do we take a risk on this dude or not?
Ahhhhhhhh, lets go for it. “Hey man, there’s 6 of us…”
Worked like a charm. Money savings, time savings. And we didn’t get murdered or arrested.
(We went on to enjoy the game thoroughly)
This is why it’s hard to get people to listen to your music instead of the music they already listen to.
Listening to your music is risky, untested, unproven, not normal, out of the way.
But while this is why they don’t…this is also why they should.
The payoff can be wildly beneficial, for everyone.
Do you have $2 train tickets in a world of $3 train tickets? If so, you’re going to need an incredible sales pitch to sell your weird tickets.
Don’t miss a post. Sign up for free.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com