Airbnb Commercial

The current Airbnb commercial is great…

If you book a hotel, your bedtime has to be the same bedtime as the kids’.

If you book an Airbnb, your bedtime can be whenever you want.

From day one this was always true about Airbnb. Only recently have they decided to crank up the volume on that aspect. It’s an angle that isn’t for everyone…but for the people it’s for, it resonates deeply.

For most of us the key to the great commercial or ad or marketing idea or message lies within something that is already true about what we do. We just need the eyes to see it and the guts to go for it.

Hum Love on Spotify and Apple

Yellow Light

Green means go. Red means stop.

Yellow means a lot of different things. Do I speed up or slow down…what’s the person ahead of me gonna do…and the person behind me…how long is the yellow…are there cameras…who gets the green light after this one turns red?

The greens and reds are so clear and easy.

Yellow is more like real life.

Hum Love on Spotify and Apple

The Next Question

Knowing you have a great answer for the question you know they’re gonna ask is an awesome feeling.

The best is in music meetings when you’ve showed them your new song and they ask, ‘what else do you have?’…you knew they were gonna ask it and you came in with another stunner that they knew nothing about. You knew you were gonna blow their minds before they even finished the question.

And what’s more…not only did you have another surprise great song ready to go but now they feel smart about having asked their question. If you can make them feel smart and emotionally connected…then maybe you can do the same thing to their boss…and if you can, now they look like a genius for bringing you to their boss. What a gift.

Hum Love on Spotify and Apple

Boiling On Low

The water doesn’t come to a boil on low. It boils on high and then it can boil on low.

The rocket ship uses most of its fuel during take off. And then flies to the moon.

You can hold the weight for a long time once you get your arms fully extended.

You can’t boil on high forever.…the good news is you don’t have to. But sometimes you’re gonna have to if you want to simmer the way you want to simmer.

Hum Love on Spotify and Apple

Out Of Gas

When the car runs out of gas we don’t call the car broken. It just needs gas.

Same thing with us…when we’re out of gas we might feel broken but really we just need to be filled up.

The metaphor is easy to understand.

The hard part is knowing what fills you up and having the guts to make time for it.

Hum Love on Spotify and Apple

A Bigger Hoop

First Monday of the month, new Hum Love playlist on Spotify and Apple

Basketball would be easier if the hoop was bigger. But that option isn’t on the table…so no players complain to the coach or the referee that the hoop isn’t big enough.

Basketball would also be easier if you were faster. That option is on the table. So if a player complains about not being fast enough there’s plenty of work to be done.

When we decide to engage with a certain path a few things are true…

1. The path isn’t brand new. Someone (or more likely, lots of people) have been down this path before.

2. There are rules and structure to how this path works. So when choosing this path you’re also adopting these boundaries.

3. Along with the boundaries come a set of problems.

Hum Love on Spotify and Apple