The current Airbnb commercial is great…
If you book a hotel, your bedtime has to be the same bedtime as the kids’.
If you book an Airbnb, your bedtime can be whenever you want.
From day one this was always true about Airbnb. Only recently have they decided to crank up the volume on that aspect. It’s an angle that isn’t for everyone…but for the people it’s for, it resonates deeply.
For most of us the key to the great commercial or ad or marketing idea or message lies within something that is already true about what we do. We just need the eyes to see it and the guts to go for it.
