If the shoes are brown and purple, I’ll pass. If they’re white and light green, I’m in.
If the car is navy blue, I’m out. If it’s black, I’ll take it.
If the guitar is bright red, it’s probably a no. If it’s a deep red, I’ll buy two.
It’s the same pair of shoes, car and guitar. Same quality, utility, and feel…just different colors. But it turns out color matters. What it’s wrapped in. How it’s packaged. If it’s done one way, we definitely don’t want it…if it’s done a different way we’ll do anything to get it.
The packaging might not be most important but it’s always important.