First Monday of the month means new Hum Love playlist on Spotify and Apple
We want to know that when we hit play on a new song, that the artist knows where we are going. Or rather…that we can rely on the artist to take us somewhere we’d like to be.
Most every song has an arc. We hear those first few notes…and the first few notes are never the biggest best notes of the song…but…do we hear something in the very beginning that makes us think this artist knows how to take us there. The payoff, the twist, the climax, the hook.
»» And one of the reasons we return to the artists we already like is that we trust where they will take us when we click play.
