There are two main types when we say, ‘this is a terrible idea’.
1. This is really hard, really risky and if it doesn’t work we can’t try again. Probably not a great idea.
2. This is really hard, risky, thankless, expensive, long hours and way more work than we can comprehend…but if it works we’ll be right where we want to be. So it’s a terrible great idea worth exploring.
And there’s a third…
3. This is going to be fast, easy and we’re going to get rich. A truly terrible idea. .
