If your announcement about the thing got more traction than the thing itself, you’re next thing better be really really good.
If the next thing doesn’t live up to the announcement, people will start to ignore the announcement and the thing all together.
Announcement/weak follow through Hall of Fame: Billy Corgan, Axl Rose, Lauryn Hill, Mariah Carey.
p.s. And don’t get fooled into the “under promise, over deliver” trap. It’s a cheap excuse to have low standards and no expectations. How about making a great announcement and still over delivering? (See: Steve Jobs’ legendary “And one more thing…”)
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com