I was driving and saw a fast food billboard advertising a slushy…$2.19 ANY SIZE!!!
Why wouldn’t everyone just buy the biggest size?…But more importantly…what’s on offer?
Satisfaction. That’s what’s on offer. For $2.19 you’ll be satisfied.
So why not get the biggest size, won’t that provide the most satisfaction?
Maybe they just ate.
Maybe it’s for their kid.
Maybe they’re watching their sugar.
Maybe they don’t like too much of a cold dessert.
Maybe they feel guilty for getting the big one.
Maybe they think getting the big one is taking advantage of the deal.
Satisfaction comes in many flavors and variations. But we all want it. And $2.19 seems like a great deal to have a few moments of it.
»» It turns out I’m satisfied being the guy who drives past the exit but makes a note to write about it someday.
