If you have a specific goal in mind, a landing place, a climactic moment…who has had that moment before and what happened just before it? And then before that…
You play the theater, then the theater for multiple nights, and then the arena.
Before you get interviewed on the big podcasts you have to have their contact info…and have to incite excitement in them BEFORE you email.
You must first have 999 streams before you have 1000.
Before you release a song you have to decide that the song is finished.
Before the bus comes the sprinter, before the sprinter, the van and trailer, and carpool before that.
You can’t know exactly how you’re going to get to where you want to end up, but it’s a reasonable strategy to consider what might happen just before.
»» With a little luck you’ll get to leap frog a step or two but luck isn’t great to build a plan around.
