We don’t remember very many jokes from the comedian we saw. And we certainly don’t remember the pauses, the wording, the hand gestures, the syllabic emphasis or the facial expressions. We simply remember they were hilarious and we had a great time.
We don’t remember the setlist from the artist we saw. And we certainly don’t remember the kick drum patterns, the lighting cues, the color of the keyboard player’s shirt, if there was an extra chorus, if they played it faster, what the talking moments were or what changed about the instrumentation vs. the recorded version. We simply remember it was amazing and we had a great time.
It might seem disappointing for all your attention to detail while building your show to be funneled into a fan simply saying, ‘it was awesome’…but what do you expect…the fact that they can express it that simply means your magic worked. They’re here to be amazed, not to know how and why they’re amazed.
The only way to give your fans the gift of an amazing (yet fairly generalized) feeling is to make a very specific, detailed, on-purpose show.
