The kids’ Christmas program is a hot ticket…to the families of the kids in the program. The families will do anything to be there and get a seat closer to the front so their video will be better.
But a couple things…
Outside of the families, there isn’t much of a market.
Outside of it being a Christmas program, the families aren’t really interested in this music group.
It’s a very specific, tight window event with sky high demand. It burns hot and then it’s over.
The good thing is that no one is confused about any of this. The kids aren’t trying to sell more tickets in order to bump up to a bigger venue and the families aren’t trying to work out a partnership agreement with all the kids to take the act on the road.
The supply and demand arcs are clear and concise.
Are yours?
