When we find an artist we like, we quickly develop a degree of loyalty and laziness and bias that says, “It’s easier and less risky for me to listen to the next song of this same artist than it would to go find something new”.
When we find something we like we want more of it and we assume that this artist is the best shot we have at getting it.
So hook us in with a great song or two and keep us hanging around by being consistent.
