“Hey come out to our show next week, it’ll be a really great time.”
Ha, ok.
That doesn’t work. (Unless I was already planning on coming)
Because everyone says that…and it’s barely ever true.
We’ve all gone to so many shows guaranteeing us a great time, but then it’s not a great time and there’s nowhere to cash in the guarantee.
If we could cash in the guarantee there might still be value to the words “it’ll be a great time”. Instead, the value of the words get watered down.
And watered down and watered down more, and less believable and then unbelievable.
So when they hear it from you, and you’re telling the truth, it doesn’t matter. They’re hearing it through their own experience and the unfulfilled expectations built via countless Twitter or FB posts over the years.
You’re not lying, but you do need a better story.
p.s. Pertaining to the opening line…your true fans will see the words “show next week” and be there no matter what, that’s all they need to know. All the other words in the opening line are trying to grab the fence riders…that’s who you need a new story for.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com