Gaining fans one at a time isn’t a good long term strategy for making a career in music.
If you have to sit in front of each potential fan and play some music, share your stories and put on the sales pitch…they’ll probably end up being a fan…but doing that two hundred or a thousand times in each city in order to sell out the venue isn’t the way to do it.
However…especially at the beginning…you’re going to have to convince some people. And it might be one at a time.
It’s worth winning over the right manager because the right manager is going to help you win other people over by the hundreds and thousands.
It’s worth winning over the right agent and marketer and PR rep and maybe even the person who runs the big playlist…they all make it so you don’t have to win fans over one at a time.
