The way you are identified out in the world, in your market, to your audience or customers is a very narrow definition. It has to be. In order to cut through and have staying power in someone’s mind your means of being identified have to be clear, simple and consistent.
A certain look or sound or stance or product or character trait becomes how you are identified.
But keep in mind that the way you are identified is merely a sliver of your identity. It’s easy to confuse the two.
The way you are identified is not your identity.
And
Your full identity is too complex to trade on in the marketplace.
