If you’re trying to find more people, customers and fans who will check out what you’re doing you might ask the existing people, customers and fans who they are…and then go look for more people like that.
If you’re trying to find more stuff for your people, customers, fans to check out, your job is simply coming up with the next thing.
So the question is…
How long do you need to, or how long will you employ the first scenario before switching to the second?
