There used to be an album cycle and an artist’s career revolved around this roughly two year timeline of events. And with the cycle, usually at the beginning or the end of one, came a break.
You wrote the album, made the album, promoted it, released it, promoted it more, did radio, did the big tour and then back home for some built in time off before the next cycle.
Now there isn’t an album cycle. Now it’s constant. There are no built in breaks. No time off. There’s no end. More work, more content, more posts, more promotion, new songs, new videos, no end in sight…it just keeps going.
It will swallow you unless you insist on not being swallowed. Unless you switch from playing THE game to playing YOUR game.
»» There’s a certain degree of constant-ness that you have to be willing to accept if you’re going to be an artist these days. It’s the way it is right now. The industry has changed. Expectations of music consumers have changed. Marketing and promotion has changed. It’s all faster and more fleeting than it used to be. You need to know that…and decide whether or not this is the circus you want to keep signing up for.
