So you want to be everyones hero at SXSW? You want to be known by everyone and be praised from Red River St. to Whole Foods.?
Answer: Quit your band and build a cell phone tower on 6th.
You could even put your name on it. You’d not only have free food and drink for the week, but probably free food and drink and admittance to any band’s show in the world.
But better yet…write a great song. Did you hear any last week at SXSW?
SXSW is an exercise in management of expectations. A physical, emotional, spiritual battlefield where no one really wins. Some just do better than others.
This year, the vibe that I got from many people I spoke with was that there wasn’t the glue, or the center piece, like in years past. No really rally point or center of interest.
It could have been the iTunes fest, but they did a bad job. It was way off the beaten path and there was no chance of getting into it.
Want to throw a great party? Make everyone THINK they have a chance at attending. That’s what makes everyone talk.
iTunes should have done their thing at Stubbs, or just set up a stage down on 2nd Ave and let everyone in. Now that would have been the glue every night.
SXSW is a great place to begin business, to be a hustler, to harness your charm and whit and pass it out in the form of a business card after three minutes face to face.
Now we’re all home. No more free bbq. No more free Lone Star beer. No celebrity sightings. No pats on the back.
Now what are we going to do?
