Going shopping is fun.
Ordering online is convenient.
Somewhere along the way the pull of convenience got stronger than the pull of fun.
We order lots of stuff. Some of us order all of our stuff.
So if you’re trying to get someone to get off their couch to come check out your stuff in person, you not only have other competitors…but you’re competing with convenience itself.
Can your thing outweigh the convenience of other alternatives that might not be as good as yours but are more convenient?
