Boy bands and girl groups…they often get put together by managers and labels.
Why? Because starting something from scratch is a really good way to point the thing in a certain direction. And managers and labels know that pointing an act in one certain direction is of utmost importance.
On the other hand, when an act comes together organically it’s driven much more by emotion…so everyone wants to just keep the good vibes going rather than asking strategic questions.
Either way can work and has worked.
But for those groups who get put together by smart people, there are some questions that get answered from the outset that turn out to be incredibly helpful in speeding up the process…
Who are we making music for?
What are we going to wear?
What are we going to sing of?
How many people should be in the band?
Who owns the band, recordings, copyrights, etc?
What if someone quits?
Who is going to talk in interviews?
How do we want people to feel when they hear our music?
Which PR opportunities are the right ones?
Who are strong candidates to produce the album?
Do we want to build touring business?
