Nobody pays attention to all of the flight safety speech.
But I dare say we all know exactly the things to do because over time we’ve heard different bits of it and it seeps into memory. Little by little, we know what to do in an emergency. We know the protocol. We know the message.
We never totally pay attention but we always pay a little attention.
But the message is the same every single time. That’s the key. The consistency.
The consistency caused us to completely understand without completely knowing how it happened.
And that’s what you need.
You need a schpeel. A definition. A message.
Something that remains so consistent, both in the spoken and maybe more importantly the unspoken, that people (over time) can’t help but pick up on it and understand.
It’s why Katy Perry works, or Bruce Springsteen.
Pull down on the red tab to inflate…
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com