The term One Stop is used in the music licensing world (putting songs in tv, movies, etc) when the licensing company can give a complete Yes to using a song.
Simple example: When there are seven writers on a song and all the writers are represented by the same company, the company is allowed to say yes for all of them at once. Making it really simple and quick for the person wanting to use the song. This is a One Stop. ie. Stop here, get everything you need and keep going.
Simple example: When there are seven writers on a song but each writer is represented by a different company, the person wanting to use the song has to go to seven different companies and negotiate seven different Yes’s. Making it the process long and tedious and not usually efficient.
It’s really nice to be a One Stop. To be able to say ‘Look no further, I’ve got you covered’.
You can’t be a One Stop for everything, but you should be a One Stop for something.
It’s good for you and good for them.
***Sometimes when someone asks you for something you simply can’t be a One Stop and other meetings and signatures and contracts are required before taking action. But sometimes you can simply decide to be a One Stop…’Look no further, I’ve got you covered, I’ll take care of everything’.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com