It’s not a great idea to over promise and under deliver.
It’s not a great idea to even just promise and under deliver.
A lot of people think it’s a good idea to under promise and over deliver. But if that’s the goal it’s actually very hit every time: by under promising and then promising even less the next time…but you still have the excuse that you over delivered. It’s easy to under promise and then over deliver by a little tiny bit.
Simply promise and deliver.
And do that so many times in a row that you become credible and that credibility turns into trust.
The over/under game is a distraction.
Promise and deliver.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com