I still get mail all the time addressed to ‘Gabe Anderson or Current Resident’.
i.e. Public data says there is a Gabe who lives here who we’d like to get our offer to, but if he isn’t there anymore then anyone else will be just fine too.
When you post your video, message, photo or interview do you know who you’re sending it to?
Is it FOR them or is it simply for no one in particular…just sending it out because sending out stuff feels good and productive.
Opening mail addressed to Or Current Resident isn’t special or fun. It’s never a wonderful surprise. How could it be? How could something with no specificity happen to be the thing I’m hoping for?
If you’re going to send it (post it, tweet it, email it), don’t make it for everyone, don’t send it to everyone.
