Queen putting “No Synthesizers” on their liner notes.
Steven Tyler and Joe Perry as the “Toxic Twins”.
The peanut butter label reading “Gluten Free”.
Queen wasn’t the only rock band not using synths. Steven and Joe weren’t the only set of two people using lots of drugs. And peanut butter is naturally gluten free. These things were true before they were advertised.
Highlighting what is already true about something is a great way to get attention from the people who think that thing is important.
What is true about you that your people think is important?
Turn it up.
