Pumps came out when I was a kid. They were marketed as the cool shoe to buy. Commercials with basketball players pressing the pump (the pump even looked like a basketball) before going out onto the court meant that if I bought those shows then I could press the pump before I went out onto the court too!
I am like them, they are like me. I think they are cool, others will think I am cool.
Then pumps went out of style.
Then, recently, pumps came back.
Only this time with a different message. Now you buy pumps because they help you and you care about your health and wellness, and you are a smart person. That’s the story now. Same technology, different story.
Pumps are sold as ‘if you really care about your feet, body, overall well-being, these are probably a good idea’.
The product, the story, the culture, the timing.
And it all comes and goes in waves.
Songs with banjos. Songs with no drums. Boy bands. Bad girls. Power chords. Reverb. Sampling. Synths. Your style of music.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com