People like hearing the same thing over again.
So in order to give your people something they like you’ll have to repeat yourself.
When you repeat yourself you’re much more likely become known for what it is you repeat.
The people who already know what you’re going to say feel smart for knowing what you’re about to say. They’re on the inside now.
Don’t think that just because you said it once that it doesn’t bare repeating again.
Got it?
Don’t make me repeat myself.
***I’ve watched every March Madness championship game since I was in second grade. And tonight is no exception. This post inspired by years of Bill Raftery’s THE KISS!!
Also, past musings on the tournament are here.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com