Here’s why we don’t repeat the message…
We don’t think it’s important (see yesterdays’ post)
We think what we said wasn’t good enough to repeat.
We think we always have to be new.
We’ll look unoriginal if we repeat.
We think the people already get it.
We think they’re tired of hearing it.
We’re tired of saying it.
We’re not organized and focused enough to know what we want to repeat.
We’re not organized and focused enough to know what they want repeated.
None of these reasons are enough to not dig in.
You must dig in…uncover and choose your message and then drive it home. Over and over.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com