In order to win the college basketball tournament you don’t need to be the best team in the nation…you just need to be a team can win six games in a row.
It’s a fundamentally different approach.
To be called the best you don’t need to be the best…you just have to do the thing (win the tournament) that people associate with the ‘best’.
Labels, associations, norms, culture, traditions, perceived status…these are the underlying ingredients that are played with and played for.
