For a long time artists have enjoyed releasing full albums of new music.
And there’s always been excitement around the album.
The album was the rally point, the element that the rest of the plan was designed around.
But maybe the album wasn’t and isn’t actually the rally point. Maybe the album, as a platform, was just masquerading as the rally point…when really all along the rally point was simply new music.
That’s what we’re seeing more and more these days.
New music is the rally point. The most exciting thing artists can point people towards. And it comes in the form of albums, singles, EP’s, video exclusives, made for tv/film songs, the list goes on…
Now artists can and do build plans and seasons of their career around new music, not necessarily a certain number of songs.
If you choose to sell out to the excitement of your new music, and the music is great, people will jump on board.
The album, EP, single, video isn’t the rally point.
New music is the rally point.
p.s. Because of ‘the way it’s always been’, artists can still easily be fixated on reserving their best effort, planning and execution only for the album cycle. There’s nothing wrong with putting your muscles behind the album, but it’s not your only option anymore.
In case you need a reminder…in the music biz, the way its always been is not the way it is anymore.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com